You’ve probably read that John McCain has literally just one positive general election campaign ad, “Original Mavericks.” Is McCain just a cranky old curmudgeon? Or, has his campaign been fatally been hamstrung by the decision to opt in to public financing, whereas Obama opted to raise his own cash?
For the two weeks that ended last Friday, Obama’s ads aired 66,169 times and McCain’s 32,027, said Evan Tracey of the Campaign Media Analysis Group. “Obama’s just turning up the volume to a level that’s never been seen before,” he said.
McCain’s most frequent 30-second spot — airing 8,490 times — accuses Obama of being “mum on the market crisis” and calls him “a risk your family can’t afford.” In second place, airing 7,904 times, is an ad that calls Obama “dishonorable” for saying that U.S. troops in Afghanistan were “just air-raiding villages and killing civilians.” In fact, Obama said he wanted to avoid such occurrences, which have been confirmed by the Pentagon.
Both commercials were made in partnership with the Republican National Committee, which can underwrite a bigger rollout. But under federal rules, such hybrid ads must be based on issues and cannot feature a candidate asking for support.
“All you can do is basically run a negative campaign” in such hybrid ads, said Tad Devine, a top strategist for Sen. John F. Kerry’s 2004 presidential campaign, which faced a similar dilemma. “You have McCain, whose content is limited, versus Obama, who can say whatever he wants.”
So, add not-having-cash-on-hand for postive campaign ads to the growing list of reasons why John McCain appears to be losing this election. For the rest of the list, former Clinton campaign spokesman Howard Wolfson has penned this pre-mortem.